Kisaansathi E-Seva Private Limited, through its platform Kisaanyard.com, connects farmers with buyers, retailers, traders, corporate entities, industrial users, and exporters. The platform facilitates the sale of agricultural produce via an e-auction system, ensuring farmers get competitive rates for their products.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
Business Challenge
Kisaansathi E-Seva Private Limited faced several challenges:
Digital Presence
Their existing digital presence was minimal and lacked the necessary functionality to attract and retain users.
Market Expansion
The need to expand their market reach and generate demand for their e-auction services.
Farmer Engagement
Difficulty in reaching and engaging rural farmers to use the platform.
User Education
Ensuring farmers understand the benefits of the platform and how to use it effectively.
Solution Implementation
GeoReach was engaged to provide a comprehensive digital transformation solution. Our approach included website design, app development, social media marketing, and demand generation & market expansion strategies.
Website & App Development
We developed a user-friendly website and mobile app with the following features:
- E-Auction Platform: A robust e-auction system allowing farmers to sell their produce at competitive rates.
- User-Friendly Interface: An intuitive design making it easy for farmers, buyers, and other stakeholders to navigate and use the platform.
- Registration and Profile Management: Simplified registration process for farmers and buyers with easy profile management.
- Real-Time Notifications: Instant notifications about auction dates, bids, and transaction statuses to keep users informed.
Social Media Marketing
To increase visibility and engagement, we implemented a comprehensive social media marketing strategy:
- Targeted Campaigns: Created targeted campaigns to reach farmers and buyers, highlighting the benefits of using Kisaanyard.com.
- Educational Content: Shared informative content, including how-to guides, success stories, and tips on social media platforms to educate users.
- Community Building: Engaged with users through social media to build a community around Kisaanyard.com, encouraging interaction and feedback.
Demand Generation & Market Expansion
We focused on strategies to generate demand and expand the market reach:
- Workshops and Training Sessions: Conducted workshops and training sessions for farmers to educate them about the platform and its benefits.
- Partnerships: Collaborated with local agricultural organizations, cooperatives, and Farmer Producer Organizations (FPOs) to spread awareness and onboard more farmers.
- Digital Advertising: Ran digital advertising campaigns targeting both farmers and buyers to drive traffic to the platform and increase registrations.
Results Achieved
The strategic initiatives led to significant achievements for Kisaansathi E-Seva Private Limited:
Increased Registrations
Successfully registered over 2 lakh (200,000) farmers on the platform.
Expanded Network
Added more than 500 Farmer Producer Organizations (FPOs), enhancing collective bargaining power and market access for small farmers.
Successful E-Auctions
Facilitated over 2,000 e-auctions, enabling farmers to sell their produce at competitive rates.
Growing Community
Built a robust network of over 10,000 team members dedicated to supporting farmers and facilitating e-auctions and agri-store sales.
Enhanced Visibility
Increased social media engagement and website traffic, driving more users to the platform.
Conclusion
GeoReach’s comprehensive digital transformation strategy significantly enhanced Kisaansathi E-Seva Private Limited’s online presence and operational efficiency. With a modern website and mobile app, effective social media marketing, and targeted demand generation efforts, Kisaanyard.com has become a vital platform for connecting farmers with buyers and improving the livelihoods of Indian farmers through technology and innovation.
About Georeach
GeoReach specializes in leveraging the latest technologies and strategic marketing initiatives to help businesses expand their reach and achieve their goals. With a focus on digital transformation and market penetration, GeoReach delivers tailored solutions that drive growth and success for clients across various industries.
The strategic initiatives led to significant achievements for Kisaansathi E-Seva Private Limited:
Results Achieved
- Over 30,000 hrs delivered back to the business
- 100% SOX compliance in Settlement process automation
- >95% success rate of bot case completion
- SDK delivered for native platforms, enabling Virtual & Live agent communications across multiple mobile platforms
