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A Journey of Passion: From Homemaker to Fashion Entrepreneur
At 45, most people think of winding down their careers and settling into a quieter phase of life. But for Neeta Sahani, life was just beginning to bloom in a way she had never imagined. A dedicated homemaker for over two decades, Neeta had spent years nurturing her family, managing her home, and occasionally indulging in her passion for designing clothes for her friends and family. Little did she know, this hobby would soon transform her life.
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Building a Brand
Word of Neeta exquisite designs spread quickly among her friends and neighbors. Her attention to detail and the personal touch she added to each piece resonated with many. Soon, she was receiving orders from all over town. Her living room turned into a bustling workshop, filled with fabrics, sewing machines, and endless cups of chai and a unquestionably support from her sister Seema
As her business grew, Neeta realized the need for a larger space and more hands to help. She rented a small shop in the local market and hired a few tailors to assist her. The vibrant colors and intricate patterns of "Pehnaav" started attracting more customers, and before she knew it, her brand had become a local favorite.
The Birth of a Dream-
Neeta’s journey began on a quiet afternoon when her daughter, Drishti , casually mentioned how beautifully Neeta had designed a Saree for her school farewell. "Mom, you should really consider doing this professionally," Drishti said. At first, Neeta laughed it off, thinking she was too old to start something new. But the idea lingered in her mind.
Encouraged by her sister Seema’s support and her own unquenchable passion for fashion, Neeta decided to take a leap of faith. With a modest amount of savings and a heart full of dreams, she started her own clothing brand, "Pehnaav” from a small room in her house. Her first collection included a few kurtas and sarees, all hand-stitched with love and adorned with traditional Indian embroidery.
Expanding Horizons
Over the next decade, Pehnaav grew into a thriving retail business, Reflecting the dedication to quality and the unique style. Her collections expanded to include not only traditional wear but also contemporary designs that appealed to younger generations.
Neeta’s journey was not without challenges. She faced financial constraints, competition, and the constant pressure of balancing her personal and professional life. But her resilience and unwavering passion kept her going. Her sisters Anjali and Seema remained her biggest supporters, with Seema handling the marketing and operations as well as managing the finances they were unstoppable.
Embracing the Digital Era
As the world embraced the digital revolution, Pehnaav realized the potential of e-commerce. They decided to venture into the online market. With Drishti’s help, Pehnaav launched its e-commerce website, offering customers the convenience of shopping from the comfort of their homes.
The transition to online retail was challenging but rewarding. Neeta had to learn about digital marketing, online customer service, and the logistics of shipping orders nationwide. But her hard work paid off, and soon, Pehnaav was receiving orders from across the country.
The e-commerce platform allowed Neeta to connect with a wider audience and share her love for Indian textiles and craftsmanship with the world. She also started a blog, where she shared stories about her designs, the artisans she worked with, and tips on styling traditional wear.
A New Beginning
Today, Neeta looks back at her journey with pride and gratitude. From a homemaker with a dream to a successful entrepreneur, she has proven that age is just a number and that it’s never too late to follow your passion. Her brand,Pehnaav continues to thrive both in the physical stores and online, providing customers with beautiful, handcrafted clothing.
Neeta’s story is a testament to the power of dreams, hard work, and the unwavering support of family. As she embarks on this new chapter of her life, she continues to inspire countless women to pursue their dreams, no matter where they are in life.
In the words of Neeta herself, "It’s never too late to start something new. All you need is a little courage, a lot of passion, and the belief that you can make it happen.
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